Aruze Gaming America and Play Synergy Announce Strategic Partnership
Exclusive agreement expands Aruze’s jurisdictional reach and grows Play Synergy’s suite of offerings
LAS VEGAS—(October 27, 2022)—Today, Aruze Gaming America, leading supplier of Activ-Play™ games and ETGs, and Play Synergy, an Empire-Akkadian company, announced an exclusive licensing agreement. This agreement approves Aruze’s suite of titles for use in Class II and Historical Horse Racing (HHR) across all North American jurisdictions on Play Synergy’s Speed and Hyper Speed Cabinets.
The agreement grants each company access to unique market opportunities not available independently. Play Synergy can now expand its suite of offerings with Aruze’s unique and popular gaming-gambling line. Similarly, Aruze is now able to expand its brand into new markets. Aruze and Play Synergy will be able to tackle market expansion by joining together as two independent companies with one goal: bring more types of games to more types of players.
Aruze will now expand its top performing titles into previously unreached jurisdictions. Aruze provides a unique gambling experience in addition to its suite of traditional video slots and ETGs. As the inventor of Activ-Play™ technology, demonstrated through popular titles such as Rock Paper Scissors Instant Win and the award-winning Go Go Claw, encourages players to participate actively in their gambling experience. It’s the fun of an arcade with the excitement of the casino.
Play Synergy is a leading supplier of table game technology and video slot machines. The company is known for its unique innovations to table games, bringing new and lively experiences to casino floors. Play Synergy has expanded its product line of table games and accessories with a portfolio of compelling live-play games that can immediately refresh the table game pits in casinos everywhere. While table games is the foundation of the company, Play Synergy has been very successful with its unique line of award winning video reel spinning slots and cabinets with placements throughout North American casinos.
“This partnership not only brings two leading companies together, but it also brings our best and most exciting titles to new markets across North America,” said Rob Ziems, President of Aruze Gaming America. “Our partnership with Play Synergy has made expanding into Class II and HHR an obvious choice for us to bring our award-winning fun to even more gamers and gamblers.”
“Class II and HHR are all about content,” said Frank Feng, President of Play Synergy. “By expanding our partnership with Aruze, we gain immediate access to an extensive library of popular game themes as well as a library of themes that have not yet reached Class II and HHR.”
ABOUT PLAY SYNERGY:
Play Synergy is a single source manufacturer and distributor for exceptional casino games including Class III and Class II slot machines, Table Games and innovative table game technology – helping maximize player satisfaction and gaming revenue. Play Synergy holds over 84 gaming licenses in North America. For further information, visit Play Synergy’s website at www.play-synergy.com
ABOUT ARUZE GAMING AMERICA
Aruze Gaming America is a leading global entertainment company that designs, develops, and manufactures high-quality, inventive, and engaging gambling entertainment solutions for the global casino market. Utilizing the latest technologies and designs, executed specifically with the player in mind, Aruze delivers on the promises of fun, innovation, and quality. Aruze’s hybrid-style table games provide innovative takes on traditional favorites, such as Roll to Win Craps. Founded in 1983, Aruze is committed to providing exceptional service, high-performing slot themes and gambling solutions for its customers and partners. Operating in nearly 40 countries, the company is licensed in more than 200 gaming jurisdictions. For further information, visit the company’s website at www.aruzeglobal.com.
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Aruze Media Contact:
Cailey Henderson
104 West for Aruze
aruze@104west.com
Play Synergy Media Contact:
Ms. Jaime Johnson
7175 West Post Rd.
Las Vegas, NV 89113
DIRECT LINE: (702) 781-8080
